Otto · Brain, Behavior & Psychology
Blink
by Malcolm Gladwell
Three key ideas
- A quick impression is only as good as what the sample contains and whether you can read it.
- Quick recognition is more credible with relevant experience, a predictable setting and feedback.
- Features that do not answer your question can still sway a judgment.
The five 2-minute lessons
- 1.A small sample can hold a pattern
- 2.Expertise needs the right conditions
- 3.Shiny details, wrong question
- 4.Fix the room, not the brain
- 5.Let the reaction start the check
From the comic
One arm likes the readable cue. Another has fallen for the designer's hat.
More from Brain, Behavior & Psychology
ShortcutStories is not affiliated with the author or publisher.