Otto · Brain, Behavior & Psychology
Pre-Suasion
by Robert Cialdini
Three key ideas
- Pre-suasion is about the moment before a message, when the setup shapes attention and context.
- What gets attention can feel more important, even when its real relevance has not changed.
- Name the association a setting creates, then judge the request on its evidence and consequences.
The five 2-minute lessons
- 1.The moment before the message
- 2.Loud is not the same as important
- 3.A cozy room is not a reason
- 4.One of us isn't the same as right
- 5.Prepare honestly, then test it
From the comic
I opened our volunteer request with this loaf. My arms have already voted for the crust.
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