Start With Why

Three key ideas

1. 1The Golden Circle separates why (purpose), how (approach) and what (offer).
2. 2Why is a purpose, cause or belief, not the financial result of the business.
3. 3The how turns belief into decisions people can see. Actions must match the stated why.

The five 2-minute lessons

1. 1.Why, how and what
2. 2.Purpose beyond the profit
3. 3.Make your actions say it
4. 4.Inspire, don't push
5. 5.Lead with why, back it with proof

From the comic

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