Otto · Brain, Behavior & Psychology
Switch
by Chip Heath and Dan Heath
Three key ideas
- Name specific critical moves to turn a broad wish into an action.
- A concrete experience, a purpose, or a small success can make the change matter.
- Adjusting the setting can reduce the need for repeated willpower.
The five 2-minute lessons
- 1.Give the Rider clear directions
- 2.Give the Elephant a felt reason
- 3.Shape the Path around the behavior
- 4.Find bright spots worth understanding
- 5.Shrink the change, build on progress
From the comic
Eight speeches about tidiness. Zero clear instructions about where a label goes.
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