Otto · Brain, Behavior & Psychology
The Paradox of Choice
by Barry Schwartz
Three key ideas
- Choice can give freedom and a better fit, but a large menu can add comparison work.
- Decide which qualities matter before you compare, then see when an option is good enough.
- Maximizing seeks the best possible option, which can make every alternative a source of doubt.
The five 2-minute lessons
- 1.Choice cuts both ways
- 2.Good enough, with standards
- 3.The maximizing trap
- 4.Count the cost, then stop
- 5.Spend your effort where it counts
From the comic
I need somewhere to write club notes. My arms have started a catalog of every cover.
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