Blue Ocean Strategy

Three key ideas

1. 1A blue ocean changes the offer and the buyer's comparison instead of just beating rivals.
2. 2Value innovation pairs a leap in buyer value with a cost structure that supports the business.
3. 3The four actions ask what to eliminate, reduce, raise, and create.

The five 2-minute lessons

1. 1.Stop fighting over the same customers
2. 2.Raise value and trim costs together
3. 3.Ask four questions about your offer
4. 4.Hear the people who never buy
5. 5.Test that your idea holds together

From the comic

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