Building a StoryBrand

Three key ideas

1. 1Put the customer in the hero role and your business in a supporting role.
2. 2Describe a real obstacle and acknowledge feelings without exaggerating them.
3. 3A good guide combines empathy with relevant authority.

The five 2-minute lessons

1. 1.The customer is the hero
2. 2.Name the problem, keep it real
3. 3.Be a guide customers can trust
4. 4.Give them a plan and a next step
5. 5.Honest stakes, honest success

From the comic

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