Built to Sell

Three key ideas

1. 1A buyer checks whether the value of the business survives the owner's departure.
2. 2A process others can learn makes value easier to transfer, and a clear specialty helps set the offer apart.
3. 3Repeatable revenue recurs because customers have an ongoing or recurring need.

The five 2-minute lessons

1. 1.Build a business that works without you
2. 2.Teachable and valuable, both
3. 3.Repeat revenue needs a real need
4. 4.Specialize, but don't lean on one client
5. 5.Prove it works without you

From the comic

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