Bea · Entrepreneurship & Business
Contagious
by Jonah Berger
Three key ideas
- People share what makes them look helpful, knowledgeable, or connected.
- A repeated cue can bring a message back to mind after the first exposure.
- Activating emotion drives sharing, but tie it to accurate information, not weak claims.
The five 2-minute lessons
- 1.What sharing says about you
- 2.Hook your idea onto a daily cue
- 3.Feelings that fire people up
- 4.Make useful behavior visible
- 5.Put the tip inside the story
From the comic
My story has a brilliant cat, three chase scenes, and possibly a screwdriver.
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