Influence

Three key ideas

1. 1Recognizing the pull to return a favor helps you separate gratitude from obligation.
2. 2A previous yes does not make new terms reasonable or updated evidence irrelevant.
3. 3Social proof and authority can be useful shortcuts when the evidence is genuine and relevant.

The five 2-minute lessons

1. 1.A gift is not a contract
2. 2.A yes can be revised
3. 3.Crowds and titles need to fit
4. 4.Warmth and belonging aren't proof
5. 5.Name the clock, then judge the offer

From the comic

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