Bea · Entrepreneurship & Business
Made to Stick
by Chip Heath and Dan Heath
Three key ideas
- A simple message gives people a central priority they can use to decide.
- Surprise can break a familiar pattern and make people pay attention.
- Random surprise may not help understanding; manipulative suspense can waste time if the answer disappoints.
The five 2-minute lessons
- 1.Find the core
- 2.Make people curious, usefully
- 3.Make the idea concrete
- 4.Make them believe and care
- 5.Let a story do the rehearsing
From the comic
Our process is optimized multi-stage assurance. I have also forgotten what that means.
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