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Three key ideas

1. 1Start with what you can deliver reliably, not with a scarcity story.
2. 2A clear audience, problem, and position help people recognize fit.
3. 3An inquiry, a waiting-list entry, and a purchase are different signals.

The five 2-minute lessons

1. 1.Know what you can really deliver
2. 2.Attract the right market
3. 3.Read the signals people send
4. 4.Build a campaign that connects
5. 5.Deliver first, then grow

From the comic

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