The $100 Startup

Three key ideas

1. 1A business needs useful value for a customer. Enjoying an activity is not enough.
2. 2A good offer turns what you can do into a clear exchange.
3. 3A small test can show whether people understand an offer, pay for it, and get value.

The five 2-minute lessons

1. 1.Find the overlap
2. 2.Package an offer people understand
3. 3.Test before you build it all
4. 4.Spend on what delivery needs
5. 5.Check the economics

From the comic

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