The Personal MBA

Three key ideas

1. 1Business has five functions, and weakness in one can limit the whole operation.
2. 2Personal enthusiasm is not enough proof of demand, so listen to intended customers.
3. 3Interest does not equal revenue, and pressure does not create sustainable customer value.

The five 2-minute lessons

1. 1.See the five business functions
2. 2.Build what people actually want
3. 3.Attention is not a purchase
4. 4.Check the economics of delivery
5. 5.Test one thing at a time

From the comic

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