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Bea · Entrepreneurship & Business

Vivid Vision

by Cameron Herold

Three key ideas

  1. Describe the organization about three years ahead in a detailed picture, not a broad aspiration.
  2. Concrete descriptions make differing assumptions visible.
  3. Describe the destination first, then plan the steps, resources, and responsibilities.

The five 2-minute lessons

  1. 1.Say the future so everyone sees it
  2. 2.Destination first, route second
  3. 3.Picture the whole company
  4. 4.Send it, then test it
  5. 5.Let your vision decide

From the comic

My team agreed we were amazing. The meaning escaped.

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